Budget: The OrkaTV Ads Manager only has one budget type. Your budget will be spent over the length of the campaign. The minimum amount you can spend is $500.

Campaign: A campaign can include one set of targets and creative. Each campaign can be delivered to audiences targeted by location and genre.

MMP: MMP stands for Mobile Measurement Partner. OrkaTV works with several third-party attribution companies that collect, organize, and present CTV campaign data in a unified and objective way in order to provide users with transparent reporting.